Thursday, September 26, 2019

Whether you own or manage a large company, small business or personal brand, your website is key for online presence, and the place where you can build trust with your consumers. But where should you begin? To help, web development company Huemor discusses ways to build consumer trust with your website.

Customer testimonials and reviews are essential for building trust with your website visitors. Show your past customers who are happy with your products to help potential customers get over the fear of wasting money on an unknown brand. Don't hide reviews: put them front and center so that they're easy to read.

Don't advertise third-party products. If you're selling your own products, but you have advertisements...how do you think that makes you look? It looks like you're trying to grab money wherever you can get it: this will not endear you to potential customers. Don't display ads on your online store unless they're promotions for other items in your store.

Display social proof. Similar to showing reviews and testimonials, social proof in the form of awards, coverage in reputable media outlets, and trust seals and certifications go a long way towards helping customers trust.

Teach them something! Educational, well-researched content that provides value does more than show up in search engines: it also shows customers you're committed to helping them get the most out of your products. Clickbait and thin content that doesn't actually solve a problem can be a complete turn-off from making a purchase and you should avoid it.

Provide real-life information about your business. Customers should be able to easily find your contact information (email, business address, and phone number) to ask you any questions before they make a purchase. Most customers won't actually call you but having the phone number there—knowing they have the option to call—goes a long way towards building that trust.

These five tips will help you build trust with your customers, key to running any kind of business, online or offline. Placing value on the relationship you have with your visitors, past and potential customers will make your website more trustworthy and all the more likable. Utilize the tips above to begin building a relationship with your customers today.

Source: Huemor

RISMedia welcomes your questions and comments. Send your e-mail to: realestatemagazinefeedback@rismedia.com